Natural diamonds are formed from highly organized carbon atoms over billions of years deep beneath the Earth's surface, natural diamonds have evolved into a symbol of enduring love and commitment. Valued for their intricate beauty and timeless allure, diamonds hold a special place in our hearts.

Renowned as the hardest natural mineral substance, diamonds boast a perfect rating of ten on the Mohs scale of hardness, ensuring longevity and durability. This makes them the ideal choice for jewelry meant to be cherished for a lifetime.

Each diamond possesses its own unique beauty, its value is determined by four key factors: color, cut, clarity, and carat. At JA BRILLIANCE, we offer a diverse range of diamond options to accommodate various budgets and preferences. We advise our customers to strike a balance between the quality of these elements within their specified budget for an exquisite piece that reflects both elegance and value.

JA Brilliance is committed to providing our customers with high-quality, timeless jewelry without compromising our brand values.

Every diamond and gemstone used by JA BRILLIANCE is obtained from suppliers, both local and global, who share our commitment to ethical sourcing and practices. Traceability and accountability are essential to our business practices, serving as the foundation for our social and environmental standards in sourcing stones for our products.

Lab-Grown diamonds provide a sustainable option to natural diamonds by being produced in controlled lab settings that imitate the Earth's carbon crystallization process. In the jewelry industry, the terms lab-grown, man-made, or cultured diamond are all used interchangeably to refer to the scientific process of creating a diamond above the Earth's surface.

Cultured diamonds are essentially the same as natural diamonds in terms of their chemical composition, optical characteristics and physical structure, displaying the same fire, scintillation and sparkle. This indicates that every diamond crystal will display variations in appearance and grading, just like diamonds formed naturally. Much like a natural diamond, the value depends mostly on the carat weight and quality rating, however you can expect a significant price difference between them.